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Finsage : Financial Planner

Problem Statement

Many individuals struggle with ineffective financial management, leading to stress and suboptimal decisions. Existing tools lack a holistic approach, hindering seamless budgeting, goal setting, investment tracking, and financial education. FinSage aims to address these challenges by offering a user-friendly app that combines these features, empowering users to achieve financial wellbeing and confidence.

Objectives & Goals

  • Provide users with a user-friendly budgeting tool for effective financial control.

  • Attain a user satisfaction rating of 80% or higher for the budgeting feature within six months.

Our Process

Objectives & Goals

  • Convincing users to adopt a new financial planning app and ensuring they continue using it regularly.

  • Building and maintaining trust regarding the security of users' financial data.

  • Overcoming the challenge of low financial literacy among users.

  • Adapting to economic uncertainties and market fluctuations that may impact user financial behaviors.

  • Navigating and complying with financial regulations and data protection laws.

User Needs
  • Most user needs financial planning app which helps in maintaining their finances.

  • Users need a seamless and automated way to track and categorize expenses, providing a clear picture of where their money is going without manual effort.

  • Users need a tool that simplifies the complexities of financial management, making it easy to track income, expenses, and overall financial health.

Features & Functionalities

  • FinSage analysis spending, identifies patterns, and generates adaptive smart budgets based on real-time financial behavior.
  • Finsage AI analysis the spend and budget trend and suggest the investments accodingly.
  • FinSage offers personalized financial health workouts that guide users through a series of activities and challenges.

Competitor Analysis

Mint

Features
  • Budgeting tools with expense tracking.

  • Bill payment reminders.

Quantitative Research

89% of people don't use any financial planning app.
67% Have'nt engage with any financial education content.
78% Users are confident for using a financial planning app in security purpose.
89% Users track their investments regularly.
78% Users have sustainable financial habits.

Wireframes

YNAB (You Need A Budget)
  • Goal tracking for expenses and savings.

  • Zero-based budgeting approach.

Features

Prototypes

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